The Crafts Report

TABLE OF CONTENTS
OCTOBER 2001


FEATURES

Reel in the Big Fish
Catch the customers you want with an effective advertising plan

by Heather Skelly

Profile in Success: Debbie Fecher
Taking life with a grain of salt
by Heather Skelly

On the Cover:
Drums by John Millen of ThunderHeart Drums, in Baltimore, Md. (www.thunderheartdrums.com). This month’s Insight section, features a variety of mixed-media work by different artists.
Photo by David Egan Photography, Baltimore, Md. (www.davidegan.com).

 

On-Line Exclusive: An In-depth Interview with Jack Paparo, Mixed-media Artist Continue...

DEPARTMENTS

COLUMNS

Editor’s Journal

CraftScene
Feedback
• Gas from landfill fuels new craft studios
The power of music, quilts and friendship
• Horizons Craft School under new ownership
Web Sitings
• Husson leaves post at The Rosen Group
Economic Impact Survey
• Quilt teacher of the year
• The Crafts Report’s economic impact survey
Treasuring Carrie Adell
• Judith Scott: A hidden treasure discovered

Insight: Marketing Mixed Media
• Artists share their insights about making a living creating and selling mixed-media work
— plus statistics and resources
• Mixed media stirs mixed emotions

Regional Profile: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota & South Dakota
• Adorning Middle America
• Regional shows
• Cindy and Gary Martin: Bringing nature and harmony to daily life
• Gallery & retail opportunities

Gallery Profiles
• Jayne Gallery, Kansas City, Missouri
• Out of Hand, West Des Moines, Iowa

Craft Showcase

Classified Ads

Listings

Market Central

Public Opinion
What is the worst show policy you’ve encountered?

Booth Business
Convince customers to buy without the hard sell
by Bruce Baker

Business Wise
Dodge the discount doldrums: Give friends and family discounts you can afford
by Diana Lambdin Meyer

Crafts Photography
Is that your final bid? Strategies for savvy online shopping
by Steve Meltzer

Case Study
A profitable balance: Combining production with one-of-a-kind work
by John Iverson

Studio Issues
Tired of being kept in the dark? Learn how to shed some light on your studio
by Loretta Radeschi

Business Wise
Shipping your work to shows: Part II of a special series
by Mary Strope

Crafts Retailer
An expansion plan that worked: Fireworks owner reveals her strategy for growth at a manageable pace
by Grace Butland


Articles without hypertext links are only available in the print version of The Crafts Report.