The Crafts Report

TABLE OF CONTENTS
NOVEMBER 2001

FEATURES

A Direct Route to More Sales
Direct mail pieces that deliver
 by Heather Skelly

Profile in Success:
Mary Jackson — Preserving American History through Basketry
 by Bernadette Finnerty

“Ewer and Tray,” measuring 11.5 inches by 8 inches by 12.5 inches, by Bonnie Seeman of Plantation, Fla. Seeman has taught and has exhibited extensively throughout the United States and internationally. Photo courtesy Works Gallery, Philadelphia, Pa.
(www.snyderman-works.com).

 

An exclusive interview with ceramic artist Steve Schrepferman. Find out why this Cody, Wyo., artist prefers working with consignment galleries ... and how he’s made his way into museum and gallery exhibitions throughout the West. Continue...

DEPARTMENTS

COLUMNS
Editor’s Journal

CraftScene
• Feedback
• The very fiber of public participation in the arts
• Fine Furnishings Providence Show under new ownership — well, sort of
• Arrowmont hires new director
• Guild.com leaves Ashford.com
• Know your rights, protect your work
• Exhibit explores the evolution of crafts
• Web Sitings
• Craft artists join local tourism efforts

Insight: Marketing Ceramics
• Artists share their insights about making a living creating and selling ceramics — plus statistics and resources
• Honoring the Mad Potter of Biloxi

Regional Profile: District of Columbia, Maryland, Virginia & West Virginia
• The Capital Region’s appeal combines shoreline styles with urban undertones
• Regional shows
• Sharon Parker’s pressing creativity
• Gallery & retail opportunities

Gallery Profiles
• Blue Skies Gallery, Hampton, Virginia
• Zyzyx, Baltimore and Bethesda, Maryland

Craft Showcase

Classified Ads
• Crafts Wanted
• Marketplace
• Shows & Fairs

Listings

Public Opinion
What database software do you use? Why?

Booth Business
What’s eating your sales? What you put in your mouth can affect what you put in your cash box
by Bruce Baker

Crafts Law
Protect your secrets. How to prevent others from reaping your profits
by Richard Stim

Show Alternatives
Selling on the high seas. Where cruise lines and crafts come together
by Diana Lambdin Meyer

Business Wise
It’s what’s on the inside that counts. A guide to durable shipping containers
by Mary Strope

Crafts Finance
5 ways to invest for profit
by J. Tol Broome, Jr.

Crafts Photography
The digital controversy
by Steve Meltzer

Crafts Retailer
No receipt ... no return! A personal approach to profitable customer service policies
by Grace Butland

 

Articles without hypertext links are only available in the print version of The Crafts Report.