The $14 Billion Crafts Industry CODA Survey Results: Sidebar 1

The Purpose of the Survey ... and Considering an Even Larger Actual Impact The main intent of the CODA study was to measure the national economic impact of craftspeople on the U.S. economy. This was accomplished by determining the craftsperson's mean sales/revenue and multiplying it by the estimated number of craft workers in the United States (i.e., the population of this study). The study did not try to estimate a "multiplier" effect of how craft sales and other related expenditures (such as supplies) ripple or flow through the economy. This technique would have increased the economic impact figure by two or three times. It also would have complicated the study since each state may have several economic impact multipliers that could be used.

Notes on Terms Used Income is gross annual sales/revenue less any material costs and less other fixed costs, assumed to be the figure used for federal income tax reporting. Gross annual sales/revenue is total monies received for craft-related activities, including the sales of craft products, teaching, instruction, lectures, or even grants or awards. The mean is the arithmetic average of the data values, whereas the median is the middle value for a data set arranged in ascending or descending order. If the mean and median are the same, the data set is a normal distribution.

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MAY 2001: TABLE OF CONTENTS