Do You Use Any Creative Packaging Techniques? compiled by Kimberly Geib

WHAT'S YOUR OPINION?

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I make stained glass jewelry boxes. I sew a cloth gift bag for my higher-end pieces, which enables the buyer to present the gift fully wrapped!

Bonnie Faulkner
Heron Point Studio
Yarmouth, Maine

I came out with a line of beeswax candles and was having trouble coming up with a packaging concept that would protect them, provide product information, and look appealing. Then I found an old pile of Chinese wish papers, and found inspiration. These papers are square sheets of tissue paper with gold or silver leaf details, and legend says that when you write your wish on the paper and burn it, the wish will come true -- a perfect concept for the candle packaging.

So, I wrap the candles (pillars, tapers, etc.) in the papers with my label (and disclaimer, "never leave candles unattended"), tied with a silk organdy ribbon. The response is wonderful.

Karen Hendrickson
K Handmade Wholesome Goods
Boston, Massachusetts

I've recently been putting my smaller pins on a card and decorating them in order to market them a little better. This gives the buyer a card and a gift in one! I put them in a clear bag and add a little raffia to [finish] the look. I've been in business for over 10 years and I always strive to [try] new marketing techniques.

Jane K. Smith
Just Plain Jane
justplainjane.com

I do retail craft shows. My package is very simple but effective. I use a clear, high-quality handled plastic bag. I put a sticker on the bag and my work in the bag. As my customer walks around the show, he/she is advertising my paper sculpture work by showing what was bought.

Arlene Steinberg
Original Designs by Arlene
Glen Head, New York

My clients receive their jewelry wrapped in anti-tarnish paper inside a satin pouch at no charge. Clients appreciate this packaging which presents [even more of an] impression of quality craftsmanship and artistic pride.

The added bonus is that the pouches and anti-tarnish paper keep the jewelry protected and always looking its best. Going above and beyond your clients' expectations of service makes them feel special. The smaller details can make a big difference between you and your competition.

Chantal Saunders
Metal Splendor Designs
Asheville, North Carolina

I work in clay and make light switch plates [featuring] images [of houses]. I use cellophane bags to package and protect, plus provide "visibility" of my work. Enclosures include an artist statement, instructions for installing the light plates, and longer than standard screws, [which are needed] due to the increased thickness of the plate. Each piece is signed, named by design, such as "Victorian Cottage," and has a sticker with my name, address and phone number.

The packaged pieces are packed in fabric-covered boxes which further protects them during travel to festivals and fairs. The decorative boxes make attractive displays plus the setup/breakdown is quick and easy.

Nancy McCardell
"Houses by Nancy"
Pass Christian, Mississippi

Kimberly Geib is editorial assistant of The Crafts Report.

MAY 2000: TABLE OF CONTENTS