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Features
Craft Promoters Embrace Technology: Streamlining
the Jury and Application Process
by Geoff Williams
Emerging Artist:
Arlene Zaloznik — Artist, Doctor, Former Military Chief
by Bernadette Finnerty
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This Month Online: Sharon
A. Williams
For
jewelry artist Sharon A. Williams, each piece of handcrafted jewelry is a
labor of love, and a reflection of the
soul.
She says her designs are meant
to evoke a woman’s sense of self; her personality, character, strength,
femininity and mood. She uses an eclectic mix of metals, stones, and pearls — gathered
from her extensive world travels — to create jewelry that enhances
the beauty of the entire body. Williams has found success using a multi-pronged
approach to marketing, including placements in fashion, wedding and trade
publications, as well as direct marketing to galleries, one-to-one presentations,
private parties and public craft shows. To find out more about Sharon A.
Williams and her business ,click HERE. |
Columns
Business Wise
Bring Customers to Your Web Site With Polls
by Joe Dysart
Crafts Technology
What Am I Trying to Do with My Web Site?
by Zino Vogiatzis
Crafts Law
Licensing vs. Assigning Rights
by Richard Stim
Crafts Retailer
Selling Your Business Starts on the Day You Open
by Arnie D. Popinsky Crafts Buying
Airports Offer Varied Retailing Opportunities
for Handcrafts
by Monique Holloway
Business Basics
Make Your Business "Official"
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On
the Cover:Patricia Tyser, of Mesa, Ariz., creates
bracelets, as well as other jewelry, using her own handmade
lampworked beads, along with Swarovski crystals, silver
and freshwater pearls. For more information, visit www.Illusionglassworks.com.
Photo by David Egan Photography,
www.davidegan.com.
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