Insight Survey:  
2001 Year-end
Results
T
wo years ago, after receiving dozens and dozens of phone calls from craft artists asking for statistics on the crafts field,
The Crafts Report introduced the “Insight survey” to its “Insight” section.

Since then, the survey has evolved slightly, but its primary purposes are the same: To provide craft artists with a range of income levels among artists working in various media; and to provide craft artists with an idea of where they stand among their peers in both income and spending, as well as lifestyle and business practices.

If you’ve followed the “Insight” section month by month, you’ve seen the gross sales among full-time artists in various media. Now, you get to view each medium side by side and to see an overview of the field as a whole.

Some interesting results:

  • Nearly $26.5 million in gross annual sales were reported by 389 full-time craft artists.

  • Average gross annual sales among the 389 full-time artists were $68,097.
  • 367 part-time artists reported gross annual sales of $3.4 million

  • Average gross annual sales among part-time artists were $9,324.

  • Jewelry artists reported the highest average sales per artist for both part-time and full-time artists.

  • Retail shows drew the highest reported gross annual sales among both part-time and full-time respondents.

  • Full-time artists reported $7.9 million in gross annual sales from retail shows, and $7.2 million from wholesale shows.

  • The Internet drew the lowest reported gross annual sales among both full-time artists ($382,160, with an average of $982 per artist) and part-time artists ($37,300, with an average of $101 per artist).

389 Full-time Craft Artists Report $26.5 Million in Annual Sales … Jewelry Artists Top Sales Charts

 

 

 

2002 Insight Survey

Insight’s effectiveness is based on your participation. Please take the time to fill out the 2002 Insight Survey by the deadline for your medium. If you are a subscriber, the survey should be on the cover of this issue. If you’re picking this issue up on newsstands, you can fill out the survey online at the current issue’s “Insight.”