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wo years ago, after receiving dozens and
dozens of phone calls from craft artists asking for statistics
on the crafts field,
The Crafts Report introduced the Insight survey to
its Insight section.
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Since then, the
survey has evolved slightly, but its primary purposes are the same:
To provide craft artists with a range of income levels among artists
working in various media; and to provide craft artists with an idea
of where they stand among their peers in both income and spending, as
well as lifestyle and business practices.
If youve
followed the Insight section month by month, youve
seen the gross sales among full-time artists in various media. Now,
you get to view each medium side by side and to see an overview of the
field as a whole.
Some interesting
results:
- Nearly
$26.5 million in gross annual sales were reported by 389 full-time
craft artists.
- Average
gross annual sales among the 389 full-time artists were $68,097.
- 367
part-time artists reported gross annual sales of $3.4 million
- Average
gross annual sales among part-time artists were $9,324.
- Jewelry
artists reported the highest average sales per artist for both part-time
and full-time artists.
- Retail
shows drew the highest reported gross annual sales among both part-time
and full-time respondents.
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Full-time artists reported $7.9 million in gross annual sales from
retail shows, and $7.2 million from wholesale shows.
- The
Internet drew the lowest reported gross annual sales among both full-time
artists ($382,160, with an average of $982 per artist) and part-time
artists ($37,300, with an average of $101 per artist).
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389
Full-time Craft Artists Report $26.5 Million in Annual Sales
Jewelry Artists Top Sales Charts
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2002
Insight Survey
Insights
effectiveness is based on your participation. Please take the
time to fill out the 2002 Insight Survey by the deadline for your
medium. If you are a subscriber, the survey should be on the cover
of this issue. If youre picking this issue up on newsstands,
you can fill out the survey online at the current issues
Insight.
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