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ONLINE EXCLUSIVE:

An Interview with Furniture Maker John Hein
by Noelle Backer



John Hein
John Hein

To John Hein, making furniture seems to be second nature. The process came easily to him ... and so have the accolades. The first cabinet the primarily self-taught artist ever made was featured in an exhibition at the New Jersey State Museum, and he has sold every piece he has made since. In just 13 years, he has built an international reputation for his work, thanks almost entirely to the Internet, he says. Not only has Hein's work been featured in more than 60 museum and gallery exhibitions, and earned him fellowships from the National Endowment for the Arts and the New Jersey State Council on the Arts, but his Web site has received a number of awards as well.

TCR: How and when did you first become interested in furniture making, and how did you pursue it?

JH: I first became interested in furniture making the mid 1980s. As far as why I chose furniture -- it was the opportunity I had. It could have been anything. A colleague of mine [while I was working] in the Rare Books Department at Princeton University knew I was looking for something more satisfying. She made an appointment for me to see August Griess, a furniture maker who was in his 80s, so that I could learn something about the life of a furniture maker. He was born in Germany and was trained in the apprentice system. I spent most of a day with him, and he showed me many of the pieces he made.

My mother-in-law also knew that I was searching for something. She had a friend whose son, Jeffery Greene, was a furniture maker. I had an opportunity to work with him for about 8 months. I [didn't stay long] because I was doing very little woodworking, and mainly ran errands and did some remedial finishing. Frustrated, I bought my own work bench and some basic hand tools, and started to teach myself.

Using my research skills, I took out books and photocopied articles on furniture making. I made my first piece of furniture in the winter of 1985-86. It was a cabinet very similar to what I am doing now. I found a beautiful piece of maple and wanted to frame it. I built a cabinet case around this piece of maple that I had braced internally with slotted pieces of ebony held in place with tiny pegs. This allowed the maple to expand and contract with changes in relative humidity, remaining straight without an external frame. This is something I invented myself. I had no idea what I was doing at the time; however, I did know that solid wood would cup and warp without some kind of bracing.

I use this same technique in all of my solid single-door cabinets today. This first piece of furniture that I made in 1986 is in our home. The door is still straight and true with no cracks! It is amazing what you can discover when you don't know what you are doing!

All of my free-standing cabinets follow this same basic principle. Since the casework is solid, this form allows me to make visible dovetails, another form of expression. My first piece was shown at a juried exhibition at the New Jersey State Museum in 1986. That was the start of my career.

 


Sourland Cabinet
Sourland Cabinet. Made of walnut, bloodwood, maple, wenge, padauk, ameranth and rosewood. 68" high by 21" wide by 20" deep.

TCR: When and how did you begin to sell your work?

JH: I started to sell my furniture immediately. I received my first commissions [from people who I showed that first cabinet to] shortly before the exhibit at the New Jersey State Museum, and things have been consistent since then. Every piece of furniture I have made has sold. In fact, we do not own any of my furniture other than my first piece.

I work principally on a commission basis these days. Furniture making is the most labor-intensive of the contemporary crafts. There is far too much time, materials, and overhead, tied up in a single piece of my furniture to work any other way. I have found that most furniture makers who make speculative work are subsidized, that is to say, by a working spouse, or are teaching or have some other means.

 

TCR: What challenges did you face in the beginning?

JH: My greatest challenge now, as it was in the beginning, is time. Since furniture making is so labor-intensive, a single piece can take months to complete, and I feel that my development as an artist is slower. An artist in another medium can create dozens of works in a year, refining their skills. The seven to 10 important pieces I can make in the same time frame means a considerably slower development.

 


Felicity's Cabinet
Felicity's Cabinet. Made of walnut, mahogany, wenge, cocobola, rosewood and Gabon ebony. 70" high by 41" wide by 10 1/2" deep.

TCR: Who is the market for your work? How do you reach them?

JH: The collectors who purchase and commission my work almost always have a strong emotional response to it. They are not necessarily all wealthy. Some will make economic sacrifices to purchase a piece.

I am able to reach collectors first through word of mouth and recommendations by others. Many collectors continue to commission pieces year after year. They give me a base of support.

I also reach new collectors by keeping my name turning up in magazines and newspapers through publicity efforts. The late Betty Freudenheim, a writer for The New York Times, told me before she died to keep my name [in the media]. She said it doesn't matter where, and it doesn't matter what they write; people really won't remember where they read it or what was written; but they will remember your name. Since then (1996), I have been through a number of personal difficulties and life changes, and only in the past year have I had the time to take advantage of her advice.

Since 1995 collectors have been able to reach me through my Web site on the Internet. I also advertise in The Guild Sourcebooks. And lastly, I participate in museum and gallery exhibitions whenever I can.

 

TCR: Your work is promoted in Europe by an art gallery and design organization in The Netherlands. How did this come about?

JH: My relationship with House of Design in the Netherlands started in 1997. They really were excited about my work when they saw it on the Internet; however, they hated my Web site, which was slow and flat. Since I had done the Web site myself, I did not realize how bad it was, and so we started out disagreeing. We soon became friends through correspondence, though, and they made me a member of their design consortium and art gallery in Groningen, and they completely re-made my Web site. My relationship with them has been wonderful, and I've learned a lot of new Dutch words!

 


Writing Desk
Writing Desk. Made of walnut, wenge, yew, chakte kok, amaranth, pau almarello and imbuya. 35" high by 41" wide by 20" deep.

TCR: You were also selected for "The Design Encyclopedia" listing of "Eminent Furniture Designers." ... Is this a strictly invitational selection, or did you apply to it?

JH: When I learned of their project, I wrote to the scholars who were compiling this information, detailing my accomplishments -- that is to say, the number of awards and fellowships [I had earned] within a relatively short period of time, the strength of my exhibitions (many with the furniture makers already included in the book), and the unique nature of my work. To my surprise, they included me.

 

TCR: What have been the major turning points throughout your career?

JH: The greatest came in May 1990 with my participation in American Craft at the Armory, at the Seventh Regiment Armory in New York. This was my first opportunity to try to sell my work myself, that is to say, non-commissioned work. I was able to make a number of speculative pieces with the funds I had previously received from a New Jersey State Council on the Arts fellowship. I sold every one of the seven pieces and received two commissions over those four days. This proved to me that it is not that hard to sell my work, and that I should try to be more independent and less reliant on galleries. It gave me a great deal of confidence.

My confidence was reinforced that summer when I received a fellowship from the National Endowment for the Arts.

 


Writing Desk
Writing Desk. Made of walnut, wenge, yew, chakte kok, amaranth, pau almarello and imbuya. 35" high by 41" wide by 20" deep.

TCR: What, in terms of business insight, have you learned over the years?

JH: I have learned over the years to, if possible, have someone else handle the business matters. My wife, Christine, handles all business affairs freeing me to concentrate on my work.

 

TCR: Do you see any disadvantages or advantages specific to furniture makers?

JH: There are a great many challenges to being a furniture maker. As I said, it is very labor-intensive. The slowness of the creation process and the high cost of maintaining a woodworking studio makes it necessary for me to sell every piece. I receive less exposure simply because there are fewer pieces to put on exhibit.

Furniture also remains more strictly tied to use than other media, limiting the form a piece of furniture can take. Each new design is a development risk, requiring engineering knowledge beyond artistic vision.

 

TCR: You resumé says that you were a grant panelist. ... How did this occur?

JH: I was a grant panelist and on-site arts evaluator for the New Jersey State Council on the Arts for the fiscal year 1998. One becomes a grant panelist through nomination by previous panelists and by arts council members. This was an honor for me, and it gave me a great deal of insight into arts organizations. I was very proud of the fact that I was the only artist on this panel, and I felt it was my responsibility to represent individual artists and their interests.

 


FOR MORE INFORMATION

John Hein
105 E. Featherbed Lane
Hopewell, NJ 08525
(609) 466-8122
e-mail: jhein@pluto.njcc.com
Web site: http://pluto.njcc.com/~jhein

TCR: You're known in some circles in Japan as "Senseimonoshi of the U.S." What does this mean and how did you get this title?

JH: I received the title in Japan of "Senseimonoshi of the U.S." when the popular Japanese painter Seiji Ueoka saw my work. He noticed that I did not use metal fasteners and that my furniture is joined with traditional interlocking joints and wooden pegs. ("Senseimonoshi" in Japan are furniture makers who do not use metal fasteners or glue, and the work is considered to be the finest craftsmanship). Seiji Ueoka has written: "Mr. Hein's work is the finest and best out of the American craftsmen in the present." I had not realized that I was probably the only or one of very few furniture makers in the United States to work in this fashion. However, unlike the true Senseimonoshi, I do use glue.

 

TCR: How did you develop an international market?

JH: The single most important factor in my developing an international market is a strong Internet presence. I have links to Web sites in Australia, Brazil, Spain, Italy, France, Great Britain, Russia, Iceland, Israel, Japan, Finland, Sweden and The Netherlands.

 

TCR: Your Web site has been recognized by a number of Internet entities. What awards has it won?

JH: There is a list of the awards my Web site has won at the bottom of my "Sign the guestbook/view the guestbook" page. There are two [prestigious] awards: The first is the "Eye Candy Award," given to less than one percent of all nominated sites, and the second is the "ArtQuest Five Diamond Award."

 


RESOURCES

The Guild
(877) 344-8453
Web site: http://www.guild.com

Linden Publishing
The Woodworkers Library, Discount books, plans, videos on all phases of woodworking
(800) 345-4447
Web site: http://www.lindenpub.com

TCR: Has your Web site affected your business?

JH: My Web site has led to a number of commissions and has helped with the sale of my furniture. One of these recent commissions will find its way to the Museum of Modern Art in New York ‹ a Los Angeles collector and philanthropist has been gathering together for a number of years a collection of the "best contemporary furnituremakers in the world." He told me that in his research for the best work, and through speaking with others [in the field], my work and my name were often mentioned. However, he did not make his final decision until he saw my work on the Internet. He will be donating this collection to the Museum of Modern Art.

My Web site has also initiated or supported at least a dozen newspaper and magazine profiles, including one in The Christian Science Monitor and one which will be in the April issue of Arts & Antiques magazine. Also, my furniture will be featured in a book to be published by Linden Publishing -- the author first saw my furniture on the Internet.

It has also led to friendships through correspondence with people throughout the world who I otherwise would never have known. And lastly, it seems as if more people know about me and my furniture through the Internet than all the museum and gallery exhibitions I have participated in. Or at least it seems that way because I hear from them every day.


Noelle Backer is senior editor of The Crafts Report.

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