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Approaches for Retailing and
Wholesaling
Is there a difference?
by Loretta Radeschi
Multiple selling options make a business successful and offer unique
opportunities to craft artists. Retailing, wholesaling or selling in both
manners provides artists with the option of selling at the volume level
with which they're comfortable...but is one better than the other in
the long run?
®
FEBRUARY 2008
the
C
raftsReport
C
rafts
Report
The Crafts Report (TCR) (ISSn0160-7650) is published monthly by Jones Publishing Inc.,
N7450 Aanstad Road, P.O. Box 5000, Iola, WI 54945-5000, (715) 445-5000. Periodicals
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VOL. 33 NO. 382
Features
Columns
24
Craft Matters
Salesman Extraordinaire--MOI!
by Luann Udell
Just Ask
Exploring New Markets; Increasing Supply Costs; and How to
Handle a "Talker"
by Donald Clark
Crafts Photography
A Printer Primer
by Steve Meltzer
Steve Meltzer breaks down printers in an informative and easy-to-
understand guide for what you need and don't need.
Show Business
Don't Let the Allure of "Interior Design" Upstage Your Art
by Bruce Baker
It's here...the 2008 Annual Booth Makeover. Bruce Baker works with
the booth of Cinderella Lucinda of Eugene, Oregon.
Crafts Technology
Pocket Office
by Petra Jones
Flash drive technology holds great importance for craftspeople. Find
out how to use it, and tips for buying the size that's right for you.
Craft Website Design I
by Petra Jones
Crafts Marketing
Packaging: Thinking Outside the Box
by Patti Dowse
Business Wise
Trunk Shows: Win, Win, Win!
by Patti Dowse
Beginning Business
Indoor vs. Outdoor Shows
by Patrice Lewis
28
30
32
55
58
60
62
64
66
ON THE COVER
24
Retail or Wholesale--What's Best?
64
Trying out Trunk Shows
55
Annual Booth Makeover
page 44
page 50
4
The Crafts Report FEBRUARY 2008