Business Tips from A to Z

A: Advertising: How Much Do Retailers Need to Spend?

B: Booth Tips for 2006: Embrace Change, Think Big, Make Your Life Easier

C: Can You Legally Prove You’re in Business?

D: Debating Licensing Your Designs? What You Should Know First

E: E-Mail Marketing

F: Further Your Marketing Efforts Through Online Communications

G: Gadgets Your Business Can’t Live Without

H: How to Merchandise for Maximum Sales Potential

I: Increase Profits by Cutting Costs

J: Jockeying for a Spot at an Outdoor Show?

K: Know Your Business Insurance Policy

L: Lending Practices Gone Bad

M: Maintaining a Good Personal Credit Rating

N: Novice Marketing: Not Just for Beginners

O: Online Galleries: Questions to Consider Before Taking Your Bricks-and-Mortar Business Online

P: Please Your Favorite Photo Buff With These Gifts

Q: Questioning the Fine Print? Terms That Commonly Appear in Contracts

R: Research Can Lead You to Best Markets for Your Work

S: Staying Connected While on the Road

T: Tax Mistakes to Avoid

U: Using the Internet for Online Buying and Selling Success

V: Vying for Younger Buyers

W: Web Site Marketing Tips

X: eXploit TV Appearances for Maximum Marketing Mileage

Y: Year-end Index

Z: Zero in on Profits with the Right Sales Equation

This Month Online: Ruth Shapiro   Ruth Shapiro is an artist, nurse, wife and mother, and not necessarily in that order. Shapiro grew up in New Jersey, graduated from the University of Michigan, and lived and worked as a nurse in Boston before settling in Los Angeles with her husband and two children. Shapiro had been working as a nurse for over a decade when an injury from a serious accident in 1981 rendered her unable to work at her previous pace. Since she couldn’t handle the physical demands of her job, she decided to take a graduate course in nursing at UCLA. When she couldn’t get into the class she wanted, she tried to find a similar class at a local community college. Instead, she stumbled into a class on “lost wax casting” and was hooked. Six classes later, she knew there was no turning back. That was more than 15 years ago. Shapiro occasionally works part time as a nursing consultant, but her heart is in handcrafted Judaica. Learn more about Ruth Shapiro and her journey into Judaica in our online exclusive.