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Whether you get e-mail addresses from people in personat a trade show, froma sign-up book or through collecting Whether you get e-mail addresses from people in personat a trade show, froma sign-up book or through collecting their business cards, always remember the following
rules of e-mail marketing sign-ups.When people sign
up for e-mail marketing communications from you,
follow these three simple rules:
1. Tell prospects what they’ll get in return for giving
you their e-mail address. Consider giving them a special
discount or offer just for providing their e-mail.
2. Tell them how often they can expect your emails,
and if they’ll be informational or offer-driven.
3. Once they sign up, send them a welcome e-mail.
Use this opportunity to once again illustrate the
value you’ll be providing them with your e-mail
marketing updates.
There are many creative ways to grow your e-mail lists
that will help you better market and sell your work. If
you remember to provide value through your e-mails
and only e-mail people who have agreed to receive
communications from your business, you will continue
to maintain a set of happy and engaged customers.TCR
About the author: Janine Popick is the CEO and founder of VerticalResponse, a leading provider of self-service e-mail marketing, online surveys and direct mail services em powering small businesses to create, manage and analyze their own direct marketing campaigns. Popick is a columnist for Inc.’sWomen in Business blog. In her spare time, she is VerticalResponse’s Chief Executive Blogger for the VerticalResponse Marketing Blog for small businesses. Follow her on Twitter @janinepopick. This is an excerpt from 7 Ways to Grow Your E-mail List in the June 2010 issue of The Crafts Report.
 Whether you get e-mail addresses from people in person at a trade show, from a sign-up book or through collecting their business cards, always remember the following rules of e-mail marketing sign-ups.
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Crafts Marketing
Whether you have just started using e-mail marketing for your crafts business or are well-versed in the tool, it’s still helpful to know how to grow your e-mail marketing lists. A larger list means more potential customers at trade shows and events, and more opportunities to promote offers, coupons and new products to increase sales.
ow why your customers are buying from you? Is it your products—the style and quality of your handmade work? Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume.
In this uncertain economy, many craft artists are re-evaluating their commitment to doing shows. There has been much debate lately between artists and promoters about the health of the show as a selling platform, as well as some finger-pointing on both sides. Some artists report they have stopped doing shows altogether, many have cut back and others have never done one. The debate will continue, but there are viable alternative ways to market and sell fine crafts.
