Do you know why your customers are buying from you? Is it your products—the style and quality of your handmade work? Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume.
In this uncertain economy, many craft artists are re-evaluating their commitment to doing shows. There has been much debate lately between artists and promoters about the health of the show as a selling platform, as well as some finger-pointing on both sides. Some artists report they have stopped doing shows altogether, many have cut back and others have never done one. The debate will continue, but there are viable alternative ways to market and sell fine crafts.
Crafts Marketing
ow why your customers are buying from you? Is it your products—the style and quality of your handmade work? Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume.
In this uncertain economy, many craft artists are re-evaluating their commitment to doing shows. There has been much debate lately between artists and promoters about the health of the show as a selling platform, as well as some finger-pointing on both sides. Some artists report they have stopped doing shows altogether, many have cut back and others have never done one. The debate will continue, but there are viable alternative ways to market and sell fine crafts.
