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6 Hot Tips on Selling Locally
Written by Abby Hoeft   

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If you want to be successful as an artist, don’t overlook your local market. The place you live can be a veritable treasure trove of opportunities, for two big reasons; number one, you know the area, so you aren’t starting from scratch in terms of networking contacts and number two, you are only competing with other local and regional artists and not the tens of thousands of other artists vying for buyers in the online realm.

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Craft Business Dilemma: I Need My Website to Do More For Me!
Written by Abby Hoeft   

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You have your website but it isn’t generating the traffic and sales that you were hoping for. Don’t despair! Ask yourself the following questions and implement changes accordingly: 

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Handmade, Made in America, and Repurposing are Holding Sway in 2014
Written by Jackie Adamany   

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How is 2014 shaping up for the business of arts and crafts? How do artists get noticed in 2014? Good news is on the horizon! “Handmade is going to continue to grow in 2014,” according to Jonathan Peacock, Zibbet’s CEO. That is the same impression heard from show organizers and producers across the country. The consumer is ready to buy, but they are more focused and more in tune with what is on trend and what is well crafted.

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3 Cardinal Rules of E-mail Sign-ups
Written by Janine Popick   
Whether you get e-mail addresses from people in personat a trade show, froma sign-up book or through collecting Whether you get e-mail addresses from people in personat a trade show, froma sign-up book or through collecting their business cards, always remember the following
rules of e-mail marketing sign-ups.When people sign
up for e-mail marketing communications from you,
follow these three simple rules:
1. Tell prospects what they’ll get in return for giving
you their e-mail address. Consider giving them a special
discount or offer just for providing their e-mail.
2. Tell them how often they can expect your emails,
and if they’ll be informational or offer-driven.
3. Once they sign up, send them a welcome e-mail.
Use this opportunity to once again illustrate the
value you’ll be providing them with your e-mail
marketing updates.
There are many creative ways to grow your e-mail lists
that will help you better market and sell your work. If
you remember to provide value through your e-mails
and only e-mail people who have agreed to receive
communications from your business, you will continue
to maintain a set of happy and engaged customers.TCR
About the author: Janine Popick is the CEO and founder of VerticalResponse, a leading provider of self-service e-mail marketing, online surveys and direct mail services em powering small businesses to create, manage and analyze their own direct marketing campaigns. Popick is a columnist for Inc.’sWomen in Business blog. In her spare time, she is VerticalResponse’s Chief Executive Blogger for the VerticalResponse Marketing Blog for small businesses. Follow her on Twitter @janinepopick. This is an excerpt from 7 Ways to Grow Your E-mail List in the June 2010 issue of The Crafts Report.

emailbutton_flatWhether you get e-mail addresses from people in person at a trade show, from a sign-up book or through collecting their business cards, always remember the following rules of e-mail marketing sign-ups.

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7 Ways to Grow Your E-mail List
Written by Janine Popick   
Whether you have just started using e-mail marketing for your crafts business or are well-versed in the tool, it’s still helpful to know how to grow your e-mail marketing lists. A larger list means more potential customers at trade shows and events, and more opportunities to promote offers, coupons and new products to increase sales.
1 Got an offline business? Ask for e-mail addresses! Do you have a physical location where customers can buy your products? There are a number of ways to capture e-mail addresses—you could even display a glass bowl to collect business cards or offer something of value for free.
2 Do you sell online? After your customers have purchased from you, why not direct them to a page that hosts your sign-up form? They’ve just had a great experience ordering from you, so surely they’ll want to hear from you via e-mail with special offers.
3 Use trade shows to get e-mail addresses. When you meet potential customers at trade shows, ask for their e-mail addresses. If you have a booth where you are displaying your arts and crafts, offer a sign-up book for people to sign up for special offers. Then you can enter them into your contact list after the show.
4 Grow your list with Twitter. Think of Twitter as a boost for your e-mail marketing program. When you create your newsletter or e-mail, “tweet” a link to your latest e-mail campaign. Then you can let everyone on Twitter know you’ve published your latest e-mail and remind them to sign up for your e-mail list if they haven’t already.
5 Use what you’ve got. Export your list of personal friends and business colleagues who know you from your Outlook, Gmail, AOL and Yahoo accounts. Then send everyone an e-mail, personally asking them to join your list. Link off to a hosted version of an opt-in form so you can track them separately. Don’t forget to include the value they’ll be getting from you, like discounts, coupons or information exclusive to them. And since you know these people, chances are they’ll join pretty quickly.
6 Leverage other websites. Contact other sites where your craft audience may be visiting and ask to partner with them to include your e-mail marketing newsletter sign-up in their communications, and you will do the same in yours. Both of you can grow your newsletters together!
7 Include a registration form on your site. With a free VerticalResponse e-mail opt-in form, you can gather addresses on your website, blog and social networking sites (such as Facebook). You may want to have multiple forms on your site to track where people are signing up. Try not to ask too much of your recipients—only ask for what you need. Then once you establish more of a relationship with them, you can ask for more information.

email_whiteWhether you have just started using e-mail marketing for your crafts business or are well-versed in the tool, it’s still helpful to know how to grow your e-mail marketing lists. A larger list means more potential customers at trade shows and events, and more opportunities to promote offers, coupons and new products to increase sales.

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6 Ways to Influence Customers and Grow Sales
Written by Carolyn Edlund   

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Do you know why your customers are buying from you? Is it your products—the style and quality of your handmade work? Look deeper and you will find that there are many other factors in making a sale that you can use in building your sales volume.

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Finding Creative Alternatives to Shows
Written by Nancy LaFever   

crafts-marketing-october-2008-1In this uncertain economy, many craft artists are re-evaluating their commitment to doing shows. There has been much debate lately between artists and promoters about the health of the show as a selling platform, as well as some finger-pointing on both sides. Some artists report they have stopped doing shows altogether, many have cut back and others have never done one. The debate will continue, but there are viable alternative ways to market and sell fine crafts.

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