| New Technologies and Handmade Craft |
| Written by Mike Ricci |
When inspiration strikes, jewelry artist Rona Fisher reaches out for the trusted tools of her trade. Like so many of her peers, the Philadelphia-based Fisher is intimately familiar with the traditional tools and techniques that can help turn her ideas into works of art crafted from precious metal and gemstones.
But unlike some of her fellow artisans, Fisher often unleashes her creativity not with age-old jeweler’s tools, but through keystrokes and clicks on a computer or perhaps by reaching for her handy laser. Computer-aided design (CAD) and high-tech lasers might seem more at home in an industrial park than an artist’s studio, but a growing number of cutting-edge craftspeople are embracing these and other new technologies. As a result, the sometimes fine line between traditional handmade craftsmanship and high-tech creativity is blurring. The transition to incorporating new technology into craft isn’t always easy, though. Pitfalls can include steep learning curves, expensive equipment and even disapproving comments from fellow artists about these new ways of doing traditional work. “It was a hard transition,” Fisher says. “The worst part is getting used to not holding something in your hand. And you totally lose your grip on reality.”
But the rewards of her high-tech endeavors are many, she adds, “I find it very freeing because you can [design] very fast.” With the sophisticated CAD software she uses, she can quickly show potential buyers realistic digital renderings of what custom jewelry designs will look like. In that sense, for her, technology actually helps to generate new handcrafted work as custom creations become more appealing to buyers. Itzhaki researched and invested in a sophisticated, computer-driven metal-cutting device that allows him to draw complex metal gate designs that are then precision-cut by the equipment. “Everything starts in 2-D and moves to 3-D,” he explains, and while the equipment takes care of the cuts, he still does all the creative and design work. Without the technology, he doubts he would have ventured in this new direction in his work.
Hanks’ business, Mudpuppy Clay Studio, blossomed after this discovery. “I converted my ceramics studio to become more of a printmaking studio,” she explains. “It fulfilled my need for doing detailed images, with precision color, and [still be] making an object.” Like many artists who have either stumbled onto or carefully researched new tech-driven ways of making their craft, Hanks is hesitant to share too many specifics of the processes she uses. But, she unabashedly proclaims that she uses no kiln now, and “instead of glazes, I use inks.” “I think people do understand that the technology represents a trade-off,” Grossman maintains. “It’s possible to hand-make these objects in traditionally precious materials [but] I couldn’t offer them for $100 a shot.” At shows, Hanks observes, “Sometimes people say, ‘Hey, wait a minute, this isn’t handmade art.’” She adds that her reply generally is something like, “It is handmade. I don’t push a button and [have] the tiles come out.” For some artists, the occasional negative comments are more indirect. “People don’t really question me, but they give dirty looks,” Fisher shares. She prefers to educate non-believers by assuring them that the tech-driven equipment she uses “is just another tool, but a complicated tool.” Itzhaki believes the artist, not the tools, is what determines whether something is an appropriate handmade use of technology or not. With the sophisticated metal- cutting equipment he has, Itzhaki says, “You can do cut-out designs right out of the box. When I see someone who cuts metal using ‘clip art,’ what he did with this is not his best [work].” But he adds, “If it is original, I welcome it.”
Other promoters contacted here agree that the boundaries between technology and handcrafted work are simply too ill-defined for hard, fast rules to apply. Individual artists and the crafts community as a whole will need to determine what is appropriate as technologies continue to emerge. |