Jump Start Your Business by Bernadette Finnerty

Jump-starting your business is not an easy thing to do. In most cases, before you get to the "jump-start" stage, you have to go through a period of regrouping. Here at The Crafts Report, it means taking stock of where things stand, putting a plan together, setting goals and taking steps to achieve them. After we've completed all of this reorganizing, planning and implementing, our so-called "jump-start" seems more like a slow, methodical progression.

But with each step and each small achievement, the goals seem more attainable. The end result looks a little clearer. And a little clarity of purpose can move us forward in leaps and bounds.

We hope this issue will help you take stock of your business goals and move closer toward achieving them.

Avoid common small-business pitfalls

Undercapitalization is the most common cause of small-business failure. But it can be avoided if you manage your resources carefully. Business writer Tol Broome explores the 10 most common pitfalls for small-business owners, and provides tips on avoiding them.

Break through the profit ceiling

Does your retail business need a boost? Retail columnist Grace Butland offers 10 creative ways to enhance your customers' buying experience and your bottom line.

Don't leave home without it

Do you envy fellow exhibitors who seem to think of everything while packing for a show? Do find yourself borrowing the items you forgot to bring? This month, craft business writer Barbara Brabec has done the thinking for you. She's provided a comprehensive list of the things every craft show exhibitor should have on hand, as well as great tips from show-circuit veterans.

Talking finance

It's never too early to plan for your retirement. But many people either think they don't have enough money to save, or they think they will want to work for the rest of their lives. Neither is necessarily true or practical. Len Pytlak's column will help you take stock of your current financial situation and find a planner who can help you on your road to retirement.

Bernadette Finnerty is editor of The Crafts Report.

AUGUST 1999:

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