®
AUGUST 2007
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The Crafts Report · August 2007
The Crafts Report (TCR) (ISSn0160-7650) is published monthly by Jones Publishing Inc.,
N7450 Aanstad Road, P.O. Box 5000, Iola, WI 54945-5000, (715) 445-5000. Periodicals
postage paid at Iola, WI 54945, and additional of fices. Subscription $32.95 per year. Add
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Publisher assumes no responsibility for claims made in advertisements. Manuscript sub-
missions are welcome but TCR assumes no responsibility for loss or damage thereto.
Material accepted for publication is subject to such revision to meet the requirements of
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from many sources for which there can be no warranty or responsibility as to accuracy,
originality or completeness.
VOL. 33 NO. 376
Features/Special Sections
Columns
19
58
Special Section: NYIGF
®
A guide to the August New York International
Gift Fair, including information about the event
and participating artists.
New Markets for Craft Artists
Researching alternative markets can increase
sales and expand horizons.
by Carole Enmark
B
USINESS
B
ASICS
Working on Consignment:
The Pros (Mostly) and the Cons (Occasionally)
by Mike Ricci
C
RAFTS
F
INANCE
Make Your Accounting Count
Pay attention to your bookkeeping methods to avoid costly
mistakes with your financial resources.
by Danielle Campbell-Angah
B
USINESS
W
ISE
Handle with Instructions
A little knowledge helps retailers and customers care for craft.
by Loretta Fontaine
C
RAFTS
T
ECHNOLOGY
Selling on eBay--It's All About Marketing
by Anne Louise Bannon
B
EGINNING
B
USINESS
Craft Shows: Ticket to Success
Just starting out? Words of wisdom from someone who's
been through it all.
by Patrice Lewis
C
RAFTS
P
HOTOGRAPHY
I See a Rainbow and I Want to Paint it Gray
Are your photos too dark or light? Overcome the disadvan-
tages of exposure metering systems.
by Steve Meltzer
S
HOW
B
USINESS
Tell a Story, Sell Your Art
by Bruce Baker
12
16
40
48
50
62
64
C
OVER
S
TORIES
64 Tell a Story, Sell Your Art
12 Consignment Pros and Cons
58 New Markets for Artists
page 12
page 40