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Twenty-five years ago, craft buyers attending the New York International Gift Fair® (NYIGF®) would have found a new, modestly sized product division, American and International Craft. Small companies offered mainly American-made, contemporary craft, largely focused on home décor. Today, Handmade® has evolved into a destination market with a renewed focus on superior design and craftsmanship, and two new sections classifying artisans by process and provenance. This extensive, juried selection of cross-category handcrafted items runs August 14-18, with a notable increase in the quality and quantity of participating artisans.
One of the most significant changes ever made in Handmade will be unveiled during its 25th anniversary this summer, with the creation of two separate collections, Handmade Designer Maker, showcasing 360 limited-production makers—across all categories and media—from around the world, and Handmade Global Design, featuring 150 international resources which combine sophisticated design with traditional artisanal techniques.
“It now will be much simpler for buyers to find the kind of craft they’re looking for,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “There is a clearer distinction between categories, and exhibitors are presented in two easy-to-shop venues.”
Handmade Designer Maker
What hasn’t changed over the past quarter century is that craft remains the arena within which individual artisans express personal statements, rather than follow trends. Craftspeople follow their own design direction, creating products defined by their own hand. The new Handmade Designer Maker section will showcase artists from around the world, including Robert Held Art Glass, Rustico, Swallow and Flying Anvil Designs. Groups of international designer makers will be showcased within the German Pavilion and the British Crafts Council.
Handmade Designer Maker will make its debut in the new, 40,000-square foot Javits Center North. The buyer-friendly facility features natural light, longer, more spacious aisles and a column-free layout.
Companies offering “Made in the USA” products, such as Christmas Cove Designs Inc., Aster & Sage and Scott Potter Designs, will be located throughout this section, identified by a new “Made in the USA” logo. “Recently, we’ve noticed many buyers demanding domestic products,” notes Jefferson Cotton of Christmas Cove Designs. “They’re actually pinning us down as to the origin of production.”
This August, two Designer Maker exhibitors, Barrick Design Inc. and Fire & Light Glass, are collaborating to introduce a collection of candles with glass candleholders. “Over time, Handmade has become more diverse, introducing products from all over the globe,” notes Rick Faulkner of Barrick Design, one of Handmade’s charter exhibitors. “Dividing imported craft from American or designer-produced objects will allow buyers to focus on what’s important to them.”
Handmade Global Design
The focus of Handmade Global Design is not only import resources, but also those exemplifying good design, traditional craftsmanship and community building through global artisan workshops.
Located in the Javits Center’s Hall 1D, Global Design will include individual companies such as Aid to Artisans, Creative Women, TribalLinks and WeaveTree, as well as international design groups like ProMexico, the Israel Export Institute and Amcham from Peru.
Gloria Delaney of Dwelling LLC, another charter exhibitor, is now located in Global Design, providing her the opportunity to meet savvy craft buyers who appreciate artisanal talent. “The common denominator between the two new categories remains high-quality products exhibiting true design characteristics,” observes Delaney. “Product quality in Handmade has improved ten-fold over the years.”
This summer, Dwelling plans to re-introduce Einstein Bowls from Haiti. Production began before the devastating earthquake hit the island. The workshop narrowly escaped damage, and now houses workers who lost their homes.
Expect quality and quantity
Recognition of Handmade’s prominence among craft markets, coupled with an economic upswing, resulted in a marked increase in exhibitor applications for summer 2010. A surging design trend is simple, clean lines, and an absence of fuss. Buyers will find more glass and ceramics resources, and fewer jewelry suppliers. Craft artists recognize the advantage of meeting buyers from other categories by being part of a large gift market. Quality is ensured because each section has its own jury of experts who can identify the “best” within each category. TCR
 Twenty-five years ago, craft buyers attending the New York International Gift Fair® (NYIGF®) would have found a new, modestly sized product division, American and International Craft. Small companies offered mainly American-made, contemporary craft, largely focused on home décor.
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I’ve heard that if I price my work higher, buyers will think it is worth more and are more likely to buy it. Is this true in the world of crafts? On the one hand, I don’t want to lose buyers because they think my work is overpriced. But on the other hand, I don’t want to lose out on profit because I priced my work too low. How does this concept work in this industry?
I’ve had my wood-carving business for a number of years, and now I am ready to get my work into more galleries and shops. However, I’m not sure that I have the time and experience necessary to do this. Should I hire an artist’s broker/representative? I’ve heard varying opinions (some strong) about this. Would it be beneficial to hire one? Or should I just press on and try to do my own representation?
Whether you get e-mail addresses from people in person at a trade show, from a sign-up book or through collecting their business cards, always remember the following rules of e-mail marketing sign-ups.
